Publicis London wins Ferrero Rocher brief

Ferrero: appoints Publicis London
Ferrero: appoints Publicis London

Ferrero has appointed Publicis London to handle the global advertising for its Ferrero Rocher chocolates after a competitive pitch.

Publicis will be tasked with creating a campaign for Ferrero Rocher to run in markets including the US, Canada and Australia.

The win does not affect Rainey Kelly Campbell Roalfe/Y&R, Ferrero Rocher’s UK ad agency since 2006. Before that, the Engine agency WCRS handled the account, but parted ways with the brand citing creative differences.

Omnicom Media Group handles Ferrero’s £72 million global media planning and buying business, which also includes its Nutella and Tic Tac brands.

Ferrero could not be reached for comment. Publicis declined to comment.

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