Nike social media boss Musa Tariq joins Apple

Musa Tariq: joins Apple as digital marketing director
Musa Tariq: joins Apple as digital marketing director

Nike's social media guru Musa Tariq has joined Apple as digital marketing director, reuniting with his former Burberry boss, Apple's retail head Angela Ahrendts, at the brand.

Tariq, who took up the role of global senior director of social media and community, digital brand, at Nike in 2012, revealed in a tweet he was joining Apple, jokingly posting, "First day of school. Hope the other kids like me!"

He joined Nike from Burberry, where he had operated as global director of social-media marketing. He had previously worked at ad agencies JWT and Saatchi& Saatchi.

Tariq’s appointment has led to speculation that Apple, which does not have an official Facebook page or Twitter feed, is planning to considerably expand its social media approach. Chief executive Tim Cook and global marketing boss Philip Schiller both have active Twitter accounts.

While at Burberry, Tariq was responsible for a range of acclaimed social media campaigns, including a ‘Tweetwalk’, which allowed the British fashion brand to reveal every new-season look on Twitter moments before the models hit the runway.

Tariq was last year included in Marketing’s Power 100 list of the most influential marketers.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1