Nike social media boss Musa Tariq joins Apple

Musa Tariq: joins Apple as digital marketing director
Musa Tariq: joins Apple as digital marketing director

Nike's social media guru Musa Tariq has joined Apple as digital marketing director, reuniting with his former Burberry boss, Apple's retail head Angela Ahrendts, at the brand.

Tariq, who took up the role of global senior director of social media and community, digital brand, at Nike in 2012, revealed in a tweet he was joining Apple, jokingly posting, "First day of school. Hope the other kids like me!"

He joined Nike from Burberry, where he had operated as global director of social-media marketing. He had previously worked at ad agencies JWT and Saatchi& Saatchi.

Tariq’s appointment has led to speculation that Apple, which does not have an official Facebook page or Twitter feed, is planning to considerably expand its social media approach. Chief executive Tim Cook and global marketing boss Philip Schiller both have active Twitter accounts.

While at Burberry, Tariq was responsible for a range of acclaimed social media campaigns, including a ‘Tweetwalk’, which allowed the British fashion brand to reveal every new-season look on Twitter moments before the models hit the runway.

Tariq was last year included in Marketing’s Power 100 list of the most influential marketers.

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