Using hand-crafted dodos and dinosaurs, five-year-old Toby Jones brings breakfast time to life, explaining the history behind Kellogg's Rice Krispies famed Snap, Crackle and Pop.
The animated spot uses a child’s charming imagination to explore the ancient history of the Rice Krispies tribe. The 30-second ad, which launched this week, will make its cinema debut on August 15.
Client: Paul Humphries, area marketing director, Kellogg Company
Agency: Leo Burnett
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