Yo app invests in features for brands

Yo app: now offers wider range of features
Yo app: now offers wider range of features

Yo, the simplistic instant messaging app, has introduced a host of features to make it more attractive for brands and websites.

After critics dubbed the app as pointless after its launch in April, due to the simplicity of only allowing users to send a one-word "yo" message to friends, the app has hit back by introducing links, hashtags and indexes.

Users will now be able to send URL links of their choosing, and include a hashtag. The more times a hashtag is used, the more it will start trending on the app, enabling businesses to create brand awareness

The new Yo index allows users to look for Yo services within the app, without having to visit its desktop site.

The boost follows a recent $1 million investment after a $10 million valuation.

Yo, which the inventor Or Arbel launched in April, is available for free on Android and Apple smartphones and has received a three-and-a-half star rating on the Google Play store after more than 500,000 installs.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1