BMW's motorcycle arm calls digital pitch

BMW Motorrad: seeks agency
BMW Motorrad: seeks agency

BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account.

The pitch is being run from Germany and overseen by Roth Observatory’s Hamburg office. The incumbent, Plan.Net, is involved.

Previous campaigns by Plan.Net for Motorrad include "unpacking power", an online film released in Christmas 2012 that showed a BMW motorbike bursting out of a giant gift box.

VCCP Berlin recently won a pitch for BMW Motorrad’s global creative account. Campaign revealed the launch of the review in January.

In June, BMW UK, a separate division to Motorrad, appointed FCB Inferno as its creative agency, ending a 35-year relationship with WCRS.

Motorrad did not respond to requests for comment.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Brian Cooper

3 great ads I had nothing to do with: Catherine Kehoe

3 great ads I had nothing to do with: Catherine Kehoe

A day in the life of Jozef Wallis

A day in the life of Jozef Wallis

A day in the life of Arthur Kay

A day in the life of Arthur Kay

A day in the life of Daniel Kaplansky

A day in the life of Daniel Kaplansky

Have an exciting Christmas in EC1

Have an exciting Christmas in EC1