McLaren Automotive launches CRM review

McLaren: seeks agency
McLaren: seeks agency

McLaren Automotive is reviewing its CRM account.

The supercar brand’s global CRM and customer communications manager, Nichola Parish, will oversee the pitch. She has approached a number of agencies.

Parish said: "We can confirm that we are looking to appoint a strategic business partner to support in the delivery of our global CRM programme. We are currently in the recruitment process and will be prepared to divulge details once an agency has been appointed."

VCCP, McLaren Automotive’s global creative agency, is unaffected by the pitch. The shop has worked on the business since 2012.

To promote the launch of the P1, VCCP last year created a three-minute online spot showcasing the £866,000 supercar.

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