Rubicon kicks off UK advertising contest

Rubicon: seeks agency
Rubicon: seeks agency

Rubicon, the AG Barr exotic-juice brand, is reviewing its UK advertising account.

The brand, which currently works The Minimart, contacted agencies with an RFI last week. Creativebrief is handling the review.

Industry sources said AG Barr is looking to double the size of the Rubicon brand and is planning to spend up to £3 million on a "high level" brand campaign.

The Minimart created a TV spot, "fridge", in March. It starred British Asian families drinking mango juice and was shot by the director of Kidulthood, Menhaj Huda. The ad was supported by a media spend of £1 million.

Rubicon’s media agency, PHD North, is unaffected.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners