With the success of Airbnb and Index Ventures' recent investment in JustPark, it seems peer- to-peer services are on the rise. In light of these developments, Marketing brings you 10 noteworthy examples of sharing economy brands.
Borrowmydoggy memberships are designed for those dog owners seeking a break, and dog fanatics in need of some canine company. On paying a fee to join the community, dog owners and borrowers can choose from a list of nearby matches, meet up, and reap the benefits of their respective dog-related requirements.
JustPark, first released in 2006, allows users to earn money from renting their parking spaces out to drivers in need of a place to park. The JustPark initiative responds to a scarcity in spaces, providing a cost-effective answer to increased congestion and concerns over road safety. The success of the website was demonstrated when BMW invested a minority stake in the business earlier this year. Over 18,000 property owners have rented their spaces to 6 million people a year using JustPark.
Made up of 5,146 groups with over 7.5 million members around the world, the Freecycle network is a non-profit recycling website for local communities. Moderated by local volunteers, members can signup for free
to offer and request items on their local forums.
Backed by Sir Stelios Haji-Ioannou’s easyGroup, easycar club
is the UK’s largest peer-to-peer car rental market place. The service allows owners to rent their cars or vans out when they’re not in use, helping drivers to save money by renting them as and when they need.
cuts out the banks, using the internet to allow individuals to easily borrow and lend money to each other. So far, Zopa has lent £596m by matching savers with individuals in need of a loan. Regulated by the Financial Conduct Authority, Zopa’s comparatively low saving rates have attracted over 52,000 lenders.
Working in a similar way to Fiverr, fivesquids
is a platform through which people turn their skills and knowledge into a source of income. Once a user completes their free registration, they are able to advertise their skills freely for other members to buy for £5. Among the users are marketers, singers, graphic designers and IT professionals.
The information-exchange co-operative, Trade school
, works on the basis that education should not only be available to those who can afford it. Rather than asking students to pay a fee, Trade School instructors can expect to receive a range of items in exchange for their lessons, from books, to sinks, to food. Professionals from an assortment of backgrounds have joined their local Trade Schools to offer their knowledge, helping to create a highly accessible environment.
Founded in the US in 2008, TaskRabbit
was brought to the UK last year. The website and app connects users with ‘Taskers’, thoroughly vetted TaskRabbit workers who receive a fee for running errands for their neighbours. From cleaning tasks to gift wrapping errands, Taskers receive an hourly rate for their services, while TaskRabbit charges a 20% service fee.
With the slogan ‘helping people help people’, users are invited to sign up for free and post their skills online, in an effort to provide an assortment of aid to others in their community. Rather than trading on a one-to-one basis, after borrowing someone else’s time, the user gives back to the whole Skratch
network by offering their own form of help.
Similar to Skratch My Back, Timebanking
trades labour using time as the principal currency. Each hour an individual works earns them a deposit in their ‘timebank’. So, if someone spends an hour doing shopping for an elderly person, they can then withdraw an hour’s deposit for someone to help them put up shelving or account for their finances. Timebanking exchanges are not limited to individuals, with the options for agencies and organisations to work together using the same system.
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