Marketers and agency leaders talk about their biggest media challenges

Amanda Rendle: global head of marketing at HSBC and Newsworks Planning Awards 2014 judge
Amanda Rendle: global head of marketing at HSBC and Newsworks Planning Awards 2014 judge

Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today, according to judges for the Newsworks Planning Awards 2014.

The judges interviewed for this year's Newsworks Planning Awards are: Amanda Rendle, global head of marketing at HSBC, Steve Parker, co-chief executive officer at Starcom MediaVest Group, Peter Duffy, group commercial director at easyJet, Sarah Mansfield, media director for UK and Ireland at Unilever, Anthony Swede, head of planning at Walker Media, Jo Lyall, chief planning officer at Mindshare, Nathan Ansell, group head of brand and marketing at Marks & Spencer.

The awards feature six categories, plus a Chair's Award. The categories include Best Newspaper Campaign, Best Newsbrand Campaign, Best Topical Campaign, the Tablet Award, an Omnimedia Award and Best Use of Content.

Details and entry forms can be found at newsworks.org.uk/awards. The deadline for entries is 10 October. An awards celebration will take place on the evening of 27 November at the Century Club, London.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media
  • Head of Planning Competitive Salary, negotiable for the right candidate Accord Group Limited, Central London WC1A
  • CRM - Campaign Manager £32,000 - £38,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire
  • Partnerships Manager £30,000 - £55,000 PLUS bonus & company benefits Comparethemarket.com, Peterborough, Cambridgeshire

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners