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McDonald’s names Tribal DDB to interactive business

Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account.

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LONDON (Brand Republic) - Fast-food giant McDonald’s has appointed Tribal DDB as its agency of record to handle its US interactive account.

Tribal DDB will handle digital consulting, technology marketing and e-commerce campaigns in the US, Australia, Denmark and Germany.

Tribal DDB is the interactive arm of DDB Worldwide, which has worked with McDonald’s for 30 years.



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