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TBWA\Chiat\Day wins $100m Energizer account

LONDON - US battery company Energizer has appointed TBWA\Chiat\Day to handle its $100m (£70.55m) account following a pitch against DDB Chicago.

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The move once again sees the business consolidated with TBWA. The agency had handled the entire account until last year when DDB was appointed to the Energizer roster to handle the $50m (£35.28m) e2 battery rollout.

In a winner-takes all shootout both agencies pitched ideas for the relaunch of the Energizer brand as Energizer Max.

TBWA's Californian office in Playa del Rey will handle the rebranding effort for which the company has earmarked $100m. The agency previously created the long-running Energizer bunny campaign that parodies advertising by interrupting apparently serious commercials.

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