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Euro RSCG scoops Michelin's European marketing task

LONDON - Michelin, the French tyre manufacturer, has appointed Euro RSCG Marketing Services to its European marketing account after a four-way pitch.

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The agency pitched against Grey Marketing Services, Ogilvy Canaveral and Rapp Collins for the work, which includes sales promotion, event marketing, sales motivation programmes and press and public relations.

The budget, which is undisclosed, will focus principally on Michelin's tyres, but could also include work on its travel guides and maps. Michelin is currently searching for a PR agency to handle consumer PR for its core tyre brand.

Euro RSCG's Paris-based office, the Sales Machine Paris, developed the campaign, which will be rolled out by other offices in the network. Owned by Havas Advertising, the Euro RSCG Marketing Network is the world's largest marketing services agency.

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