Additional Information


Content

MacKenzie's Wireless Group 'cautious' about next year

LONDON - Kelvin MacKenzie, chairman and chief executive of The Wireless Group, has warned that the company remains cautious about the outlook for radio advertising for next year and says it will continue to be under pressure for the rest of 2002.

Share this article

The Wireless Group, which owns the radio station TalkSport, saw a 2.8% fall in national advertising during the last 12 months. However, the local advertising marketing was stronger and grew by 9.3% year on year during the first four months of 2002.

"We have noticed in recent weeks what we hope is the first sign of a change in overall market sentiment," MacKenzie said, adding that forward orders for May were looking "encouraging".

Despite this, MacKenzie suggested that it was too early to be optimistic about the advertising market over the next 12 months.

"We remain cautious regarding current advertising demand and will continue to manage the cost base of the business on the assumption that the advertising market will remain under pressure for the rest of the year," he said.

Despite this, the group's flagship radio station TalkSport reported record audiences during the final quarter of 2002 of 2.5m, a year-on-year increase of 11.7%. The radio group also managed to reduce its operating losses by 31.4%.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^