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PRCA deems bingo campaign the best

LONDON - The Public Relations Consultants Association has named a campaign to rehabilitate the image of bingo as the year's best consumer PR campaign.

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Herald Communications won the accolade at the PRCA Frontline Awards for its "A modern-day leisure pursuit" work on behalf of Gala Bingo.

Other winners announced at a ceremony today included Lexis Public Relations, which won the best creative idea gong for its Bisto's Gravy Absorbancy Index campaign. Greenpeace received a special judges' award for "its consistent handling of high-profile campaigns".

PRCA Frontline represents individuals working in PRCA member consultancies at account director level or below.

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