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Deepgroup CEO resurfaces
at North Creative

LONDON - Gary Lockton, founder and CEO of the defunct Deepgroup, has been hired as the CEO of internet agency North Creative.

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Deepgroup folded this week, with the loss of 180 jobs. It owned brands such as Deepend, the internet brand-planning agency, Airtight, a digital consultancy, and creative agency Gluemedia.

In his new role Lockton is expected to oversee new business development. North Creative is also expected to employ a number of staff from Poolside.

Lockton was not available for comment at the time of writing. A staff member at North Creative said, "All the bigwigs are out at lunch, it's just the humble creatives here," when asked if anyone could comment on Lockton's appointment.

The staff member suggested calling back after 4pm.

North Creative is owned by Miracle Media Group, which also owns the audio-visual agency Picture, Production Company, and Premier PR.

Miracle Media is also the company that Mark Robinson, the former J Walter Thompson marketing director, joined as managing director.

Redundancy rumours first surfaced about Deepend a fortnight ago, but at the time Lockton said, "We're holding together pretty well. Currently, we're not making any lay-offs."

North Creative is a Soho-based web design agency, which was launched a year ago.

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