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Dior consolidates cosmetics into BBDO

LONDON - Dior, the French fashion and cosmetics giant, has consolidated its international cosmetics account into Omnicom Group agency CLM/BBDO Paris, following a three-way pitch.

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The agency shot it out against Ogilvy & Mather and Euro RSCG Works for the business.

Euro RSCG formerly held part of the cosmetics account and CLM/BBDO has worked for Dior before, helping to launch a new skincare range in 2001.

Dior, owned by the French luxury goods giant LVMH, plans a series of product launches in 2002, including new male grooming products and make-up.

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