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O&M retail marketing shop expands into the UK and Australia

LONDON - Zoom, the WPP-owned retail marketing agency that is part of Ogilvy & Mather, is expanding its operations to the UK and Australia.

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The South African agency does everything from store design and layout, in-store merchandising and above- and below-the-line marketing to advertising. It has 32 employees in its Cape Town and Johannesburg offices, and will be hiring for its new offices in Glasgow and Sydney.

Zoom was founded in 1998 by Steve Massey and Samantha Maunders, two former directors of Young & Rubicam. It says it expects to earn income of £180,000 from its UK operation and £120,000 from its Australian office.

Clients in South Africa include Sportsmans Warehouse and Sportshoe World. Zoom managing director Ian Farrow said: "Our success comes from our clients' successes and this can only be achieved if we fully understand the annual pressures on retailers to yield profits in economically trying times."

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