AOL and John Lewis ink marketing deal
LONDON - John Lewis, the UK's largest department store group, has signed an agreement to advertise its new direct-selling business on AOL UK.
The AOL campaign is part of a large offline and online marketing drive to support the
e-commerce and catalogue business, launched earlier this month. AOL has more than 1m members in the UK and will help John Lewis online reach its target of profits in five years and sales of £50m.
The partnership is a result of the commercial agreement between AOL UK and buy.com, the online retailer, which John Lewis acquired in February 2001.
Vicky Wood, partnership manager for johnlewis.com, said, "We have been impressed by the results of the buy.com campaign run by AOL and know that this agreement means we will be reaching a large group of internet-savvy families."
AOL has also announced today that it has redesigned its Shop@ service to make online shopping easier and more secure. The site has a more streamlined design and a larger range of products.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Account Director - Retail to £50k Network Career Consultants £45000 - £50000 per annum, London
- Mid-Senior Print Designer | Contract | London Salt £200 - £300 per day, City of London
- Retail Marketing - Account Executive Barclay Meade £24000 - £27000 per annum + Benefits, City of London
- Marketing Manager Barclay Meade £45000 - £50000 per annum + Benefits, Reading
- Senior Product Manager Barclay Meade negotiable, Oxfordshire
- Data Planning Manager Barclay Meade £35000 - £40000 per annum + Benefits, City of London