AOL and John Lewis ink marketing deal
LONDON - John Lewis, the UK's largest department store group, has signed an agreement to advertise its new direct-selling business on AOL UK.
The AOL campaign is part of a large offline and online marketing drive to support the
e-commerce and catalogue business, launched earlier this month. AOL has more than 1m members in the UK and will help John Lewis online reach its target of profits in five years and sales of £50m.
The partnership is a result of the commercial agreement between AOL UK and buy.com, the online retailer, which John Lewis acquired in February 2001.
Vicky Wood, partnership manager for johnlewis.com, said, "We have been impressed by the results of the buy.com campaign run by AOL and know that this agreement means we will be reaching a large group of internet-savvy families."
AOL has also announced today that it has redesigned its Shop@ service to make online shopping easier and more secure. The site has a more streamlined design and a larger range of products.
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