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Added Value founder takes marketing director post at SAB

LONDON - Mark Sherrington, the founder of WPP-owned marketing consultancy Added Value, has been named as the new South African Breweries marketing director.

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Sherrington founded Added Value in 1988 and the company was then bought as part of Tempus by WPP late last year.

Before founding the agency, Sherrington worked at Unilever for 11 years, where he worked in Lever's brand management system, eventually taking over the Persil brand. He became marketing director of Lever Spain with pan-European responsibility for several household product categories.

SAB is acquiring the Miller Brewing Company, which will make it the biggest brewer in the world, employing more than 38,000 people worldwide. The company will be known as SABMiller and will be listed on the London and Johannesburg stock exchanges.

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