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Sue Ryder Care taps Agency Republic for integrated task

LONDON - International healthcare charity Sue Ryder Care has awarded the Omnicom-owned Agency Republic its £3m through-the-line task, on a three-year contract.

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The agency has been handed the task of building brand awareness across TV, press, radio, direct marketing and online, and developing innovative fundraising initiatives, following a three-way pitch.

The charity aims to attract up to 100,000 long-term donors and a sustainable new source of income.

Citigate Albert Frank will continue to work alongside Agency Republic with responsibility for media.

Steve Thomas, head of communications at Sue Ryder Care, said: "It's not often you meet a group of people who are not only talented and professional, but also passionately committed to your mission. We aim to create innovative new ways to achieve stand-out in the crowded charity market and I'm delighted to welcome everyone at Republic to the team."

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