Cancer Research launches DRTV campaign through WWAV
LONDON - Cancer Research UK is launching a new TV advertising campaign with the aim of generating more cash donations from people in the UK.
Created by WWAV Rapp Collins, the direct response campaign is called "How Can I Tell You?" and features the Cat Stephens song of the same name.
The 60-second spot features footage of cancer victims going about their daily lives, with captions detailing the person's name and the age at which they died.
The campaign, which will be aired on Channel 4, Channel 5 and cable channels, asks viewers to pledge £2 by calling an 0800 number and is expected to run for at least a month.
Helen Wright, direct marketing director at Cancer Research, said: "These images are shocking -- but this is reality. Children, adults and the elderly lose their lives every day to cancer. It is vital that we raise more funds to help us work tirelessly to find new cures to stop cancer today."
Media for the campaign was handled by WWAV Rapp Collins Media.
Cancer Research UK was formed in February by the merger of the two separate charities The Cancer Research Campaign and Imperial Cancer Research Fund.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Vice President Marketing Communications Direct Recruitment £75,000 - £79,000, London
- Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k Fill Recruitment Ltd £45k - £49k + superb bonus & benefits, Central London
- Lead Designer (Print, Agency, Conceptual, Typography, ATL, BTL) Creative Recruitment £35000 - £50000 per annum, London
- Paid Social Manager - Leading Media Agency - Biddable Media Ultimate Asset £28000 - £36000 per annum + Amazing Benefits, London
- Freelance Planner - FMCG, Pitches & Government Business Speckled Frog £250-£300 daily rate, possibly negotiable, dependent on experience, Central London
- Brand and Marketing Manager sipsmith Up to £30,000 = Benefits (including gin!), Chiswick. London