Additional Information


WPP expands Asian PR network with Ogilvy acquisition

HONG KONG - WPP Group has continued to expand its Asian PR presence with the acquisition of Era Public Relations in Taiwan, which is to be merged with Ogilvy PR Worldwide.

Share this article

The merger of Era and Ogilvy's Taipei offices will create the largest PR firm in Taiwan, with more than 100 people.

Era is a technology specialist PR firm and includes Hewlett-Packard and Dell among its clients. Ogilvy will hold a 70% stake in the newly enlarged agency.

Last month, Ogilvy PR took a 60% stake in the Chinese PR firm H-Line, to create the largest PR agency in China.

Matthew Anderson, president of Ogilvy PR Asia Pacific, said: "We are committed to strengthening specialist PR in Taiwan and linking Taiwan in constructive ways with other parts of China and the world."

He added: "We have built our network in Asia first by attracting top, locally rooted talent and second by fostering a culture that encourages collaboration and strong international links."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

Back to top ^