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WPP expands Asian PR network with Ogilvy acquisition

HONG KONG - WPP Group has continued to expand its Asian PR presence with the acquisition of Era Public Relations in Taiwan, which is to be merged with Ogilvy PR Worldwide.

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The merger of Era and Ogilvy's Taipei offices will create the largest PR firm in Taiwan, with more than 100 people.

Era is a technology specialist PR firm and includes Hewlett-Packard and Dell among its clients. Ogilvy will hold a 70% stake in the newly enlarged agency.

Last month, Ogilvy PR took a 60% stake in the Chinese PR firm H-Line, to create the largest PR agency in China.

Matthew Anderson, president of Ogilvy PR Asia Pacific, said: "We are committed to strengthening specialist PR in Taiwan and linking Taiwan in constructive ways with other parts of China and the world."

He added: "We have built our network in Asia first by attracting top, locally rooted talent and second by fostering a culture that encourages collaboration and strong international links."

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