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PR new business referrals up
despite the slowdown

LONDON - Public relations body, the Public Relations Consultants Association, has recorded a 10% rise in new business it refers to PR firms this year, despite the economic downturn and world events.

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The PRCA referral system, PReview, has had 462 enquiries to date. Of these, 10% have been converted to business for the PRCA's member consultancies -- an increase of 10% on last year.

Fees for the 44 wins total almost £3m, with the largest number, 69%, going to London-based agencies.

Clients using the services have included Safeway, Kiss FM and Discover Networks.

Dr Tom Watson, chairman of the PRCA, said, "We've seen business wins for members increase rapidly since the service became free in 2000. The PRCA recognises the problems of the market place and has been working very hard on promoting this service."

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