Government to unveil new plans for BBC Three
LONDON - The Department for Culture, Media & Sport is set to reveal the BBC's revised proposal for its digital youth channel BBC Three later this week.
Initial plans for BBC3, which would evolve from the BBC's current digital youth offering BBC Choice, were knocked back in September by culture secretary Tessa Jowell on the grounds that the channel was not distinctive enough.
The 16-35 audience the channel would target is already served by E4 and Sky One. Since the rejection of the plans, the corporation is understood to have drastically overhauled its proposal.
The new plans are believed to include a increased amount of social-action and factual programming and interactive learning, as well as the fast-paced entertainment programmes in the original line-up.
BBC3 was the only channel to be rejected out of four digital TV channels the BBC proposed to the government. BBC 4, an arts channel, and two children's channels called Cbeebies, for pre-school children, and CBBC Digital, for six- to 12-year-olds, were approved first time.
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