Police need to develop national brand
LONDON - A report has recommended that the police adopt a national brand and develop professional marketing programmes, as part of a strategy to overhaul the role of police in the UK.
The Open All Hours study by the Home Office claims that the different police liveries used across the country are not well-recognised, and a nationwide logo, such as the old blue lamp, should be adopted.
The report recommends that the police introduce PR staff to liaise with the media and promote stories and publicity messages as part of an effort to create a more visible police force, which the study says is needed.
The Open All Hours study reveals that although crime rates have fallen, public fear of crime is up.
Any such moves are unlikely to attract the intense debate and hostility surrounding the rebranding of the Royal Ulster Constabulary as the Police Service of Northern Ireland, in an attempt to end its association with its mainly Protestant past.
The report was released as the government published its white paper, Policing a New Century, which outlines plans to improve policing standards and increase the number of police.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Consumer Insight Manager Jarlett de Grouchy £32000 - £35000 per annum + Bonus + Benefits, London
- Digital Account Manager Dot-Gap £40k, Central London
- Head of Performance Dot-Gap £70k, Central London
- Ad Ops Executive Dot-Gap £22k, Central London
- Programmatic Account Director Dot-Gap £55k, Central London
- Programmatic Manager Dot-Gap £40k, Central London