Additional Information


Content

VNU on track to meet reduced forecasts

LONDON - Publishing and market research firm VNU said it is on track to meet its reduced full-year forecasts after a strong performance from its research division, which includes the US-based ACNielsen.

Share this article

VNU said its marketing and media operations, which account for 65% of the company's sales, developed "favourably". However, its business publishing division, which generates 25% of sales, continued to suffer from the global downturn in advertising.



The company is predicting a 2001 cash earnings per share fall of between 0% and 5% compared with last year, as stated in the company's second profit warning of the year in early October.


The company also said in October that it expects advertising sales to drop by 25% in the second half.



VNU also announced that chairman and chief executive Rob Van den Bergh will relocate to the US in mid 2002 to oversee the further integration of ACNielsen, which the company bought in February for £1.6bn.



If you have an opinion on this or any other issue raised on Brand

Republic, join the debate in the

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^