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AMV wins TV licence business

LONDON - Abbott Mead Vickers BBDO and Capita have won the £500m BBC licence-fee marketing and collection business.

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The BBC invited bids from the commercial sector in April after it sacked the incumbent Envision -- a consortium comprising WPP Group, Consignia and Bull Information Systems -- after the group failed to meet targets to increase the amount of licence-fee money it collected.



The AMV-owned companies which won the pitch include: Proximity London, which will handle the direct marketing work; Abbott Mead Vickers BBDO for the advertising account; Fishburn Hedges will handle PR; and incumbent media agency PHD retains the media work.


AMV pitched against OgilvyOne and Burson-Marsteller, which are both owned by WPP, and beat Omnicom-owned TBWA\London to the advertising work.



The marketing work is slated to begin in April 2002.



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