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Nasdaq hires global PR chief

NEW YORK - Nasdaq Stock Market has hired Bethany Sherman to handle its public relations on a global basis.

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She takes the role of senior vice-president of corporate communications and will lead Nasdaq's worldwide PR, media relations and employee communications. Sherman reports to Denise Benou Stires, executive vice-president of global marketing and investor services.



As well as being the second stock exchange in the US, Nasdaq has a presence in Europe, Japan and Canada. In terms of volume, it trades more shares in a day than the New York Stock Exchange.


However, Sherman is joining at a difficult time for the company. The darling of investors during the dotcom boom, the Nasdaq composite index peaked at a high of 5046.86 points on September 3 2000. At yesterday's close, it was worth 1892.99 points, buffeted by the dotcom bust, the economic downturn and the terrorist attacks in September.



Last year also saw a significant downturn in the number of companies making IPOs and a rise in those being delisted. However, the exchange did score a PR coup last September, when Michael Jackson, the self-declared King of Pop, was drafted in to ring the opening bell.



Sherman joins Nasdaq from Middleberg Euro RSCG, a financial PR agency in New York, where she worked on clients including Reuters and CBSMarketwatch.com.



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