'Don't feel like going to work?' asks Scope's employment campaign
LONDON - Scope, the disability charity, is to launch a targeted direct response poster campaign on the London Underground to encourage people to reveal their personal experiences and attitude towards working with disabled people in a web-based survey.
The poster campaign, on 1,550 sites, runs from the September 6 to October 4 with the headline, "Don't feel like going to work? We do!" It features disabled children dressed in a range of outfits, which represent various jobs and careers. Katie is dressed as a customer services manager for HSBC Bank and Shea as a B&Q store manager.
Targeted at employees, employers and disabled people, the engaging poster aims to draw the audience in by asking them to remember what it was like to be a child dreaming of what you would be when you grew up. It then highlights the fact that for many disabled children "Achieving your dream job can seem just that -- a dream". The audience is then encouraged to complete Scope's online survey.
Ruth Scott, acting campaigns manager at Scope, said: "This campaign isn't about pointing the finger -- it's about working in partnership with employers, employees and disabled people to identify and overcome the barriers that prevent disabled people finding work. Many employers want to employ disabled people, but for a range of reasons disabled people are still five times more likely to be unemployed."
As well as the survey, the site also offers useful signposts to people wishing to find out more about good practice and the support available from various agencies for the employment of disabled people.
The survey results will hopefully help Scope, which focuses on people with cerebral palsy, explode some of the myths around employing disabled people and identify the areas where work still needs to be done to ensure disabled people have an equal chance of getting a job. The survey's findings will be published in March 2003.
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