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Consignia travels far to save money on ads

LONDON - Loss-making postal service Consignia is trying a novel way of saving money by filming the latest advertisement for its Special Delivery service in South Africa.

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The postal service, which is in the process of changing its name back to Royal Mail, claims that it saved £100,000 filming the ad in South Africa because filming in the UK is so expensive. A spokesman for Consignia added that real UK postmen were flown over to South Africa to shoot the ad.

"A lot of ads are made in either eastern Europe or South Africa," a spokesman told The Daily Telegraph. "It is important to us to save money. We would not have done this otherwise."

In June, the company said it had posted a lost of £1.1bn for the year. It has brought in former Asda boss Allan Leighton as chairman as it seeks to turn its fortunes around -- especially with competition in the UK postal market opening up.

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