BT mulls broadband marketing channel on Sky
LONDON - BT is considering launching a channel on BSkyB's Sky Digital that will educate viewers about broadband internet access, as part of a marketing drive to help it hit its subscription target of 1m by next summer.
BT is understood to be discussing with BSkyB how the two companies can work more closely together.
BT and Sky already cross promote each other's services in competition against the cable companies NTL and Telewest.
The cable companies provide three services -- TV, telephony and internet -- on their own, whereas BT and BSkyB can only provide these in partnership.
BT's broadband strategy has also seen it sign a deal with Microsoft to develop a number of services for use on broadband.
The telecoms firm launched a £33m advertising campaign earlier this year to promote broadband and its own broadband product, following its pledge in April to put technology at the heart of the company.
BT aims to have 5m broadband customers by 2006.
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