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Ame follows awareness campaign with TV debut

LONDON - Ame, the non-alcoholic sparkling fruit juice drink from Britvic Soft Drinks, is following its print and cinema campaign with its TV advertising debut in the run-up to Christmas.

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The ads, created by Barrett Cernis, break on November 28 and will be placed around key Christmas programming watched by Ame's target audience, over 35-year-old females.

The ads depict a geisha girl standing in an authentic Japanese garden. She is being cleansed by light rain, which is washing away all the geisha make-up to reveal a modern woman underneath.

The campaign will be backed by a sampling campaign at the BBC Good Food Show on November 27.

Britvic director of brand marketing Richard Collins, said: "Ame plays a key role in our 'right choice' adult strategy as a healthy, premium soft drink for all occassions."

Barrett Cernis took on the Ame account a year ago. Britvic acquired Ame in July 2000 when it bought Orchid Drinks, which also includes Aqua Libra and Purdey's.

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