UK retail adspend rises amid supermarket wars
LONDON - Increased competition between supermarket giants such as Sainsbury's, Tesco and Asda, could fuel a surge in retail advertising spend in the weeks before Christmas, according to industry predictions.
Advertising spend by retailers could hit £99m in December, up 5% on last year according to Mindshare managing partner Steve Tindall.
This figure compares with December 2001, when spend in this sector fell 1% on the previous year.
In an article in the Wall Street Journal Europe, Tindall said the current marketplace is "much more aggressive in terms of trying to increase market share."
Advertising in this sector is also performing well in the beleaguered German market. In October, retail advertising spend rose 12%, according to Christof Baron, managing director of WPP Group-owned MindShare. December's retail adspend is expected to be up between 5% and 7% on last year.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
- Art Director createselect Up to £40K pa, depending on experience, London (Greater) / London (Central), London (Greater)
- DM Account / Senior Manager Â– Not for profit / Charity sector ADLIB £Dependent on experience , South West England / Gloucestershire
- Project and Operations Manager BIS Recruit up to £50,000 plus BUPA Share Options free beer breakfasts and more, City of Westminster, London (Greater)
- Business Forecaster / Modeller BIS Recruit up to £40,000 plus BUPA, Share Options, free beer and more, City of Westminster, London (Greater)
- Information Security Analyst BIS Recruit up to £35,000 Bupa, Share Options, Free Beer and more, City of Westminster, London (Greater)