Additional Information


Content

ING Barings picks MPG ahead of £15m consumer push

LONDON - ING Barings, the Dutch investment bank, is to hand its £15m UK media account to Media Planning Group.

Share this article

ING Barings is preparing to launch consumer products in the UK for the first time. It has appointed Vallance Curruthers Coleman Priest to handle creative for the account.

MPG competed against several agencies, including Optimedia, for the business from a list coordinated by the Advertising Agency Roster, which also handled the creative pitch. MPG is part of the French group Havas.

ING's launch is reported to be a financial services portal targeted at consumers, but no details have so far been released. ING's Dutch arm recently set up a consumer internet bank in association with Planet Internet, a unit of the Dutch telecommunications company Royal KPN NV.

In April this year, DDB was appointed to ING Barings' multimillion-pound global advertising account, as the company attempted to streamline its brand interests into one organisation. DDB now oversees the creative account for the company's range of banking, insurance and asset management services across 65 markets.

Previously, the $10m (£6.3m) global account was handled by Ogilvy & Mather, with MindShare handling the media.

ING Barings denied it was hiring a media agency, and Media Planning Group was not available for comment.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Native can be networked External website

by Francis Turner, 22/04/2014

 

Why small data matters External website

by Tony Quin, 22/04/2014

 

Back to top ^