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Droga named Publicis creative chief as Garfinkel defects

LONDON - Saatchi & Saatchi creative chief David Droga has been named as the creative director of Publicis Worldwide, following the defection of Lee Garfinkel, who had been offered the position, to Omnicom's DDB Worldwide.

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Droga is currently executive creative director of Saatchi & Saatchi, sister shop to Publicis Worldwide.

It was revealed today that Garfinkel, chief creative officer of axed network D'Arcy, had decided to leave Publicis Groupe, although he had been offered the top creative job at Publicis Worldwide by group CEO Maurice Levy.

Droga, an Australian, has revived Saatchi & Saatchi's reputation as a creative hotshop, with award-winning campaigns for Club 18-30 and NSPCC.

This year, Saatchi & Saatchi topped Brand Republic's creative league table, after winning awards for its work at festivals including Cannes. Droga, 34, was narrowly pipped to the post of best creative director in the inaugural Best of the Best awards by Robert Saville and Mark Waites, creative directors at Mother, this week.

Droga said: "Saatchi & Saatchi London has been the most rewarding three years of my career to date. That gives me great confidence to become the worldwide creative director of Publicis Worldwide, a formidable network with a huge creative mandate."

Droga started his career as a copywriter in the Sydney agency Omon. After stints working in Asia, including Saatchi & Saatchi's Singapore office, Droga joined Saatchi & Saatchi London in 1999 as executive creative director.

Publicis Groupe chief Levy said: "I want Publicis Worldwide to be the best creative network in the world. I have chosen the man who I believe is the best creative director today. Dave has the passion, the energy and the talent to make Publicis Worldwide the best. He has an amazing track record of amazingly relevant campaigns which win awards and market share."

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