Additional Information


Hachette switches distributors in wake of Emap split

LONDON - Hachette Filipacchi UK has moved its magazine distribution business out of Emap-owned Frontline and into IPC Media distributor Marketforce.

Share this article

Marketforce will begin distributing Hachette UK's magazines, which include Sugar, Elle and B, from March.

Vivien Cotterill, managing director of Hachette Filipacchi UK, said Marketforce offers Hachette "a route to market that is well established".

"The combined power and retail sales value of the Hachette titles and those at IPC Media will be of significant strength at newsstand and in the fight for category captaincy," Cotterill said.

The move is part of Hachette's continuing scuffle with Emap, which errupted earlier this year when Hachette hired former Emap CEO Kevin Hand to launch its UK operation.

Hand oversaw the acquisition of Attic Futura for £40m, which led to the company severing its joint venture publishing operation with Emap and taking control of Elle and Red magazines, among others.

The collapse of the joint venture has left Emap without a strong women's glossy magazine, although reports suggest that it is looking to launch a title imminently.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed


The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014


Forget about the BRICS External website

by Dan Foreman, 17/04/2014


Back to top ^