Animal lovers cry foul over Carphone Warehouse ad
LONDON - More than 70 pet-mad Britons have failed to see the funny side of the Carphone Warehouse's spoof Christmas TV spot that told customers "a phone is for life, not just for Christmas".
The ad, which parodies the famous RSPCA plea against giving pets as Christmas presents, has prompted 73 viewers contact the advertising watchdog to complain.
Most people complaining said that the ad undermined the work of animal charities and was therefore offensive -- despite the fact that the RSCPA gave permission for the slogan to be used in the ad.
In the ad, created by Clemmow Hornby Inge, mobile phones are shown discarded, being rescued from rubbish bins and being bulldozed on top of a tip. A man dressed like an animal rescue worker is shown talking about the lack of commitment from phone owners.
However, the Independent Television Commission has rejected the complaints, saying that it considered the ad to be a "good-natured joke and most unlikely to influence anyone's treatment of animals".
Advertisers know that using animals in ads can be a sure-fire way of guaranteeing publicity for advertising campaigns.
Last year, a spoof campaign for the Royal & Sun Alliance was banned by the Advertising Standards Authority. It promoted the company's pet insurance with a hoax "missing dog" poster, which members of the public said would undermine genuine attempts to find lost pets.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- CRM Manager (1 year maternity cover) f1 Recruitment 50,000, Kensington
- Head of Digital and CRM - entrepreneurial global online brand - Hertfordshire - up to £75K f1 Recruitment Up to £75K depending on experience, Hertfordshire
- Web Development Manager - UK & Ireland - Travel f1 Recruitment £50,000, Surrey
- Marketing Assistant Tomorrow Recruitment £18k - £20k, Central London