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Merry Christmas and a prosperous New Year

Brand Republic wishes all of its readers a happy Christmas and a prosperous 2003. We'll be back on January 6. We leave you with your top 10 most read breaking news stories of 2002, starting with Lowe's resignation of Orange.

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1. Lowe resigns £43m Orange account

03-09-2002 16:10 Brand Republic

LONDON - Lowe & Partners has resigned the £43m Orange creative advertising account only weeks after Jeremy Dale joined the mobile phone company as brand marketing director.

2. Publicis lays out details of D'Arcy break-up

15-10-2002 08:40 Brand Republic

LONDON - The D'Arcy advertising network is to be dissolved after the takeover of Bcom3 by Publicis Groupe, with the US operations of D'Arcy to be integrated into Publicis USA.

3. YSL ad courts controversy with full-frontal male nudity

18-10-2002 16:15 Brand Republic

PARIS - While breasts have been fair game in fashion for a long time, the penis is about to get its turn, with advertising for the new Yves Saint Laurent men's fragrance M7 to feature full-frontal nudity.

4. Mother wins £43m Orange advertising account

17-10-2002 15:10 Marketing

LONDON - Orange has appointed Mother to its coveted £43m UK advertising account.

5. Firefly loses four directors after boardroom row

28-08-2002 08:25 PR Week Worldwire

LONDON - Firefly Communications is down to just three directors this week following the departure of four senior staff amid a boardroom row.

6. D'Arcy name to go in wake of Bcom3 Publicis merger

14-10-2002 09:00 Brand Republic

NEW YORK - The D'Arcy name looks set to disappear as new parent company Publicis Groupe considers restructuring the agency and splitting its clients and staff between its four other advertising networks, Leo Burnett, Fallon, Saatchi & Saatchi and Publicis.

7. Caprice shaves head for 'slag of all snacks'

07-10-2002 08:30 Brand Republic

LONDON - The latest advertising for the self-proclaimed 'slag of all snacks' Pot Noodle will feature the one-time Wonderbra model Caprice with her long blonde locks shaved off.

8. Saatchis' risque ads for Club 18-30 top creative league

23-10-2002 09:00 Brand Republic

LONDON - Saatchi & Saatchi's risque posters for Club 18-30 have helped it secure the top place in the 2002 Brand Republic creative league table, beating off its nearest rival, Abbott Mead Vickers BBDO, by more than 30 points.

9. P&G threatens to quit ITV if Granada buys Carlton

14-10-2002 08:45 Brand Republic

LONDON - Procter & Gamble, the UK's largest advertiser, is flexing its muscle over the proposed merger between the ITV companies carlton and Granada, saying that it could abandon the network altogether.

10. Howell quits Chime as sale talks confirmed

12-09-2002 08:30 Brand Republic

LONDON - Rupert Howell has resigned as joint chief executive of Chime Communications and will leave the company in November as talks about the sale of HHCL & Partners to WPP are confirmed.

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