Additional Information


Content

Le Meridien to bolster loyalty programme

LONDON - Le Meridien Hotels & Resorts is to target high-spending travellers when it embarks on an agressive acquisition strategy for its Le Meridien Moments, its customer rewards and recognition scheme.

Share this article

The hotel chain has renewed its contract with Carlson Marketing Group to handle the task, following the success of the work it carried out last year.

In 2002, Carlson grew Le Meridien Moments' customer base by 150%. Work on the programme in 2002 will include a targeted acquisition drive of high spenders.

Le Meridien has more than 140 luxury and market hotels in 55 countries mainly in Europe, the Americas, Asia Pacific, Africa and the Middle East.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

More about

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^