Which? Web Trader consumer confidence scheme ends
LONDON - The Which? Web Trader scheme comes to an end today, with the Consumers' Association calling on the government to set up an alternative scheme to promote consumer confidence in online retailing.
The scheme was launched three-and-a-half years ago and has attracted more than 8,000 applications from companies trading online.
However, the Consumers' Association, which ran the scheme under its Which? brand, says that it is too expensive to go on running Which? Web Trader and that it needs to use its resources in the most efficient way possible.
Paul Kitchen, head of online at the Consumers' Association, said: "There is still a need to increase consumers' confidence about shopping online and we think it is now up to business and government to set up an alternative scheme to build on the successful work of Which? Web Trader."
The scheme also resolved more than 2,000 disputes on behalf of consumers. Web retailers have been informed that the scheme is finished and the logo has been withdrawn.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- Digital Project Manager Source £30000 - £35000 per annum, London
- Digital Projects Director Source £60000 - £65000 per annum + benefits, London
- Digital Resource Manager Source £30000 - £40000 per annum + benefits, London
- Digital Project/Account Manager Source £35000 - £45000 per annum, London