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Haygarth appoints Goldsmith as joint MD

LONDON - Marketing communications agency Haygarth is raising the profile of direct marketing among its core integrated offering, with the appointment of direct marketer Robert Goldsmith as joint managing director.

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Goldsmith joined Haygarth five years ago when it acquired his below-the-line agency Blue Skies. He heads up accounts including HFC Bank, Majestic Wine and Allders, and also runs the group's strategic and data planning function.

Goldsmith will be joined by co-managing director Sophie Daranyi, who joined Haygarth in 1999 to set up its PR division. The division was a finalist in PR Week's Small Agency of the Year awards in 2001.

Stephen Morris, chief executive and founder of Haygarth, said: "As our integrated offering and business development continue to grow we felt it important to further focus the roles of our board."

Haygarth employs more than 140 people in its offices in London and Sydney and has an annual turnover in excess of £25m. Its clients include Columbia TriStar, Kerry Foods and UKTV, and it belongs to French marketing services group High Co.

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