XM unveils new site for Special Constabulary police
LONDON - Digital agency XM London has launched a new website for the Police Force, aimed at its voluntary section, the Special Constabulary.
The aim of the site is to improve the image of Specials with the public and, from an internal point of view, to aid the retention of existing Specials officers.
It will include news, policy updates and a practice guidance menu as well as information on and the history of the Special Constabulary. It can be found at specialconstables.gov.uk.
Andra Fitzherbert, account director at XM London, said: "We have designed a number of sites for the Home Office and other government bodies, so we are well used to developing content-rich sites with user-friendly navigation that the client can readily update themselves."
The Special Constabulary is the United Kingdom's part-time police force. It is made up of volunteer members of the public who, when on duty, wear a uniform and have full police powers. There are more than 12,000 Specials serving with police forces across the UK. The new website is part of the government's commitment to increase the number and effectiveness of the Specials.
XM London is part of Cordiant Communications' 141 division.
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