Hastings Direct signs two-year tennis sponsorship deal

LONDON - Motor insurance firm Hastings Direct is to sponsor the Eastbourne International Championships tennis tournament for the next two years.

Hastings replaces former sponsor Britannic Asset Management, and the deal, beginning this year, sees the name of the women's tennis event changed to the Hastings Direct International Championships.

The deal further extends the insurance brand's association with the sport, as it already sponsors the national winter indoor tournament, the Hastings Direct Tour.

The competition is the second most prestigious event in women's tennis in the UK after Wimbledon.

David Gundlach, chairman and CEO Hastings Direct, said: "It is very fitting that we extend our tennis sponsorship with the addition of an international event that not only attracts world-class players and thousands of spectators but is also situated locally to us."

The deal was negotiated on behalf of Hastings Direct by London-based media agency Capitalize with the Lawn Tennis Association.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

0
SHARES
Comment

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs
Thousands of jobs across advertising, creative, marketing and media

Just published

Feel you're missing out?

GET THE
BRANDREPUBLIC
BULLETINS
Sign up

The Wall Blog

From our partners