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Coupon firm NCH bought by Valassis

LONDON - NCH Marketing Services, the UK database marketing firm, has been bought by US marketing services firm Valassis, which aims to increase its international presence.

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NCH has offices in the UK, US, France, Germany, Italy and Mexico. It provides coupon processing and promotions information management and operates the wishvalue.co.uk consumer portal.

NCH has recently been working on building its database marketing and loyal scheme management arm, which will fit with Valassis' existing proprietary data analysis tools.

NCH Marketing Services UK managing director Pat Ryan said: "The combination of our industry knowledge, resources and relationships with manufacturers and retailers will stimulate NCH's growth worldwide. In particular, the offering of the UK operation will be enhanced by Valassis' complementary marketing experience and exposure to its new product innovations, software and analytical tools."

NCH has been operating for 30 years and began life as a coupon marketing firm. It also now provides database analysis, development and management of large-scale loyalty schemes, and bespoke customer contact centre management. Its clients include Sainsbury's, Boots, Asda, Safeway, Superdrug and Woolworths.

Alan F Schulz, chairman, president and CEO of Valassis, said: "The acquisition of NCH complements Valassis' vision of being an innovative, integrated marketing solutions company. NCH and Valassis share similar cultures and values. We both strive to continually improve the promotional performance of our customers through consultative selling, data analysis and the increased use of technology."

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