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EBay tops 1bn page views in the UK overtaking Amazon

LONDON - EBay has overtaken Amazon as the number one e-commerce site in the UK with 1bn pages being viewed on eBay sites in the UK in March 2003.

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According to Nielsen//NetRatings, since March 2002 eBay has grown its audience by 160% to 6.8m Britons, while in the same period Amazon's audience increased by 28% to 6.1m. Internet growth for the same period was 7%.

In March 2002, eBay had 4.6m page views in total. A year later, this number had rocketed to 1.1bn, making it one of the few websites to achieve a billion page views in one month.

Tim Roe, senior international analyst at Nielsen//NetRatings, said: "This is a very important development as the performance of the e-commerce category is one of the key indicators of the health of the internet in general. The growth of eBay and Amazon, as two of the most profitable and successful players in this sector, is a significant sign of the potential of using the internet to reach and sell to customers."

EBay users spend an average of one hour and 11 minutes on the site, as they return to the site to check the status of items they are selling or bidding for.

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