Digital newspapers help bring in new readers says Gates
NEW YORK - Bill Gates has warned that publishers who view websites as mere sidelines for their print editions are ignoring the next generation of readers.
The chairman of Microsoft told the annual convention of the Newspaper Association of America that new software would make it easier for people to read newspapers online.
Gates said: "We see the online newspaper as one where it takes all the strengths [of current newspapers] ... and then adds in new capabilities."
He suggested that newspapers online will deliver information and services like video messaging and bill payment, through various computer-like devices.
Earlier this week, Slate, the online magazine founded by Michael Kinsley and backed by Microsoft, turned its first profit, taking more money than it spent in the first quarter after seven years of operation.
Slate is helped by the fact that Microsoft has invested around $20m (£12.54m) in the online magazine, not to mention the backing of the MSN Network. However, despite the help, the profit still represents an important step for a magazine that only publishes on the web.
Slate is reported to have more than 6m unique visitors a month
Gates said in an email message: "Over the years, as we have reviewed Slate and refined its strategy, we have always believed it would be a moneymaker. The readership levels we have today have gotten us past break-even and those levels will continue to grow."
Microsoft is also developing new software to make articles as easy to read on the screen as in a newspaper. The software giant aims to replicate the experience of reading a newspaper, but with added features.
It plans to launch Office System 2003 business software this summer.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Business Development Executive Bullfrog Digital LTD Up to £30k + Commission and benifits, Shoreditch
- Head of Strategy, Insight & External Relations London & Partners COMPETITIVE + PRP + BENEFITS, London Bridge
- Senior Account Manager Hot Cow Between £32,000 - £35,000 with discretionary bonuses., Near Chiswick Business Park, a fun and vibrant location to work with events, a lake and bars.
- Project Manager - Integrated / Digital - Superb London Agency Fill Recruitment Ltd £40k - £50k plus bonus and superb benefits!, Central London
- Retail Marketing Manager EMEA Callaway Golf Europe Ltd circa £50,000 pa plus benefits, based in Chessington, Surrey
- Senior Account Manager Twist Recruitment £32000.00 - £40000.00 per annum, City of London