18 Feet & Rising lands Nando's ad account

Nando's: appoints 18 Feet & Rising
Nando's: appoints 18 Feet & Rising

Nando's, the restaurant chain, has named 18 Feet & Rising as its advertising agency after a pitch process.

18 Feet & Rising saw off competition from Creature, Krow and Now to win the account in a process handled by The Observatory.

The brand wants to develop its above-the-line communications as it expands beyond the 286 restaurants it currently operates. Nando’s annual media billings are around £2 million.

In 2012, Nando’s appointed Wieden & Kennedy to create the "find yourself" campaign, but their relationship was limited to that one project.

Andrew Rayner, the marketing director at Nando’s, said: "We’re looking forward to working with 18 Feet & Rising at what is a very exciting time for Nando’s – we feel there is a great cultural fit."

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