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I am student, hear me roar at the Cannes Lions Academy

LONDON - Most advertising executives' idea of a good time at Cannes probably does not include a week of study, but the festival is launching an academy for students of the advertising profession.

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The Lions Academy will provide a one-week training and educational programme to as many as 30 students already studying advertising, marketing, communication and design. People aged between 18 and 23 from different countries will be invited to attend the course.

There will be an intense programme of seminars, viewing of ads and tutorials, and the Lions Academy will have a new dean every three years.

This year, the course will be hosted by Clive Challis, head of the advertising course at Central Saint Martins in London, and the first dean is Michael Conrad, formerly worldwide chief creative officer of Leo Burnett USA.

According to Challis: "Seeing the world's best creative work and getting to hear and see and meet with some of the world's best creatives is a terrific way to launch a career: today, advertising students -- tomorrow, Lion tamers!"

Tutorials will be given by Bob Isherwood, worldwide creative director of Saatchi & Saatchi; Joel Sobelson, executive vice-president and chief creative officer of Wunderman New York; and James Warburton, managing director of Universal McCann Australia.

"Today, education in our industry must have a global view. Now talented students from all over the world will be tutored at the heart of this lively event by brilliant practitioners, who have been setting standards throughout their careers. I am sure the academy will be become a successful extension of this innovative, global festival," Conrad said.

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