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'Random porn generator' ad withdrawn from bike mag

LONDON - An ad promoting a 'random porn generator' for mobile phones has been withdrawn because it was carried in a biking magazine that counts a fifth of its readership in the under-16 age group.

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The insert promoted Uranus Mobile Entertainment, which sells mobile phone logos, ringtones and other services, and appeared in Mountain Biking UK magazine.

It featured a picture of a woman's bottom with "Uranus Mobile Entertainment" superimposed on it. The insert promoted several explicit mobile phone logos with sexual images and expressions, a "random porn generator" and a service called "text kittens", where users could send and receive sexually explicit text messages.

A complainant objected to the explicit nature of the insert, thinking it likely that minors would read the magazine as well as adults.

The advertiser, Onetoo Limited, based in Birmingham, said in its defence that information in Mountain Biking UK's press pack stated that the average age of readers was 24-and-a-half years, but said that it would withdraw the insert, a decision welcomed by the advertising watchdog the Advertising Standards Authority.

The publisher of Mountain Biking UK magazine, Future Publishing, said that it had not received any complaints about the insert.

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