Guardian considers magazine launch in the United States
LONDON - Guardian Newspapers is reported to be considering expanding its operations in the US, in a move to exploit its international reputation after the war in Iraq, with the possible launch of a weekly magazine based on the paper.
The paper is reported to have drawn up a dummy of a possible weekly magazine that would be based on content from The Guardian newspaper, drawing on its features and analysis coverage. It is believed that it is also considering other options.
According to a report in the Financial Times, the move comes after Americans flocked to The Guardian's website during fighting in Iraq, seeking an alternative perspective from outside the US media.
In May, Guardian Unlimited had 79m page impressions, down from 89m page impressions in April. However, at the height of the war in Iraq in March, it recorded 105m page impressions. In May 2002, Guardian Unlimited had recorded 63m page impressions.
The weekly magazine would join the international edition of The Guardian newspaper, which has a circulation of 38,000.
A spokesman for The Guardian said: "We are exploring a number of options to build on the success of Guardian Unlimited in the US."
Talks about the launch of a magazine come ahead of the rollout of new subscription services on the family of Guardian websites, which sees the paper follow rivals including the FT and The Times, which have already introduced subscription services.
The services being unveiled today include an e-version of both The Guardian and Observer newspapers to be available internationally, a new crossword service and an ad-free version of the Guardian Unlimited website.
However, despite the introduction of a range of subscription services, the paper has said it is, unlike FT.com for instance, committed to keeping the bulk of the Guardian website free to access.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
Latest jobs Jobs web feed
- Account Director - Arts Clients PFJ £40000.00 - £45000.00 per annum, London
- AV Account Director (contract) PFJ £35000.00 - £43000.00 per annum, London
- Consumer Insight Manager Jarlett de Grouchy £32000 - £35000 per annum + Bonus + Benefits, London
- Digital Account Manager Dot-Gap £40k, Central London
- Head of Performance Dot-Gap £70k, Central London
- Ad Ops Executive Dot-Gap £22k, Central London